| Home -> Books -> Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy |
In this blistering exposé, Samantha King challenges the commercialization and hypocrisy of the burgeoning pinkety-pink breast cancer movement. She points out how global corporations and politicians have jumped aboard the pink bandwagon, exploiting the epidemic for free publicity and to expand their market shares via pink logoed ‘awareness’ promotions. Meanwhile shoppers get to feel virtuous and altruistic whenever they buy a pink-lidded Yoplait yogurt or a test drive a BMW. But with all eyes focused on Finding The Cure, nobody looks twice at other issues like prevention (a convenient oversight, since corporations that manufacture carcinogens are at the forefront of the Pink movement), or accessibility to health care for the under-insured. Read it and get pissed.